Strategy
We support institutional and public actors in developing public
policies around sports business, sport-health, sport-tourism and
school sport. We also advise on sports diplomacy strategies:
candidacies for major international events, governance structuring
and operational management of organising committees. We advise
companies on their overall sports strategy and rights holders on
their commercialisation and development strategy.
Case: States & Institutions
A West African government wishes to structure its national
sports policy and position the country as a host for
international competitions. ALP Sport produces a diagnostic of
the ecosystem, formulates strategic recommendations and supports
the candidacy to host a major sporting event, from drafting the
bid to negotiating with the international federation.
Case: Companies
An SBF 120 industrial group wishes to make sport a pillar of its
brand strategy and CSR policy. ALP Sport carries out a
positioning audit, identifies the most coherent disciplines and
builds a multi-year strategic plan articulating sponsorship,
internal activation and territorial engagement, with clear
performance indicators at each stage.
Case: Rights holders
A national federation wishes to professionalise its business
model and increase its international reach. ALP Sport supports a
360° development strategy: repositioning of the commercial
offer, structuring of a dedicated commercial entity, deployment
into new territories and optimisation of attractiveness for
sponsors, media and the general public.
Financing & Structuring
We support rights holders in seeking financial partners (title
sponsors, official sponsors, naming partners) by leveraging direct
access to decision-makers at CAC 40 and SBF 120 groups. Beyond
sponsorship, we advise investors in identifying and acquiring
sports assets, and support rights holders in creating commercial
structures to value their assets with funds and private banks.
Case: Sponsor search
A professional league is seeking a title sponsor for its
flagship competition. ALP Sport defines the prospecting
strategy, qualifies targets among major companies, designs
bespoke presentation materials, organises the roadshow with
decision-makers and manages negotiations through to contract
signature.
Case: Asset acquisition
A European investor mandates ALP Sport to identify a football
club meeting precise valuation and territorial criteria. We
manage the entire process: sourcing, financial analysis,
negotiation and closing.
Case: Commercial structuring
A professional league wishes to open its capital to finance club
development. ALP Sport structures the commercial entity,
optimises the valuation of commercial rights and manages the
search for a partner investment fund.
Marketing & Communication
We design and deploy marketing and communication strategies to
generate visibility, awareness and conversation around our
clients, whether competition organisers, professional leagues or
sport- engaged brands. Our approach combines editorial
positioning, content strategy, media relations and digital
activation to maximise the impact of each communication.
Case: Competition organiser
A host country is welcoming an international sporting
competition for the first time. ALP Sport builds the complete
communication strategy: event brand platform, media plan,
digital content strategy and national/international press
relations, maximising media coverage and image returns for the
host country.
Case: Professional league
A professionalising league wishes to increase its visibility.
ALP Sport defines the brand positioning, builds a multi-year
communication plan and manages visibility campaigns to establish
the league in the French and European sports landscape.
Case: Brand
A major group having signed a sports partnership wishes to
maximise its visibility. ALP Sport designs the associated
communication strategy: partnership storytelling, integrated
content plan, influence strategy and awareness measurement.
Events & Activation
In partnership with WMH Project, European leader in event
communication (440+ employees), we design and produce large-scale
sporting events and partnership activation programmes, physical
and digital, in-stadium and off-stadium. The objective: to create
memorable experiences and transform every sports investment into
measurable impact.
Case: Events
An international rights holder wishes to make its annual awards
ceremony a world-class event. WMH Project and ALP Sport take
charge of the entire production: artistic direction,
scenography, VIP management, audiovisual production and digital
coverage. Result: a premium event generating millions of views
and attracting new commercial partners.
Case: Activation
A brand partnering with a professional club wishes to go beyond
logo visibility to create a genuine connection with supporters.
ALP Sport designs an innovative hospitality programme with an
ROI measurement mechanism integrated from conception: generated
traffic, qualified leads, conversion rate and awareness returns.
